How does AdWords work?

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Google AdWords works through the logic of keywords : the user creates an advertising campaign aimed at a specific target (which can be configured by the administrator in a very detailed manner) and, through financial compensation, allows the rental of advertising spaces within Google for a specific keyword. Google AdWords is a real auction : each keyword has its own price and it is not a given that those who pay a certain amount have the right to remain relevant, since a new competitor could arrive willing to pay more.

The trick to a good AdWords campaign, therefore, is to find ja phone number competitive and effective keywords that are not too contested, thus achieving the greatest result with the least expense. What are these keywords ? Naturally, each sector (and each geographical area!) has its own, and it is advisable to turn to a professional who can carry out a sector study before making investments that may not bear fruit.

Once the campaign is set up, you need to decide the cost, that is, the price you are willing to pay Google for each click that is made on the result, and, to avoid surprises, set a maximum daily budget . The winning AdWords campaign is the one that uses low-competition but effective keywords, designed to produce fast, measurable results and above all to have coherence in the eyes of the user.