The Blogging Journey: What Has Changed and What Has Not

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A few years ago, I had the great honor to share the stage with Mitch Joel and Chris Brogan in Norway. That was a strange trip, which is another story for another day, but the fact remains that little ol’ me, who grew up a naive kid in Utah, got to hang out with some of the biggest minds in our industry for a few days. And it was glorious! One of the things we discussed is our blogging process and, in fact, Chris wrote a blog post called, “Watching Mitch Joel Blog.” We were sitting next to him, watching him blog. And it was informative and interesting and educational. He has evolved since then—and most of his content is now audio (though he does write on Medium). But I venture to guess his philosophy and process are still the same. (I’ll have to invite him to the Fireside Chat to discuss.) This memory that surfaced recently made me wonder how much of our blogging process has changed—and what has stayed the same—in the past six years.

The Spin Sucks Philosophy The philosophy at Spin Sucks has always been to create content that will help change the perception people have of the PR industry. In 2012, that was simply through this blog and only one book—Marketing in the Round. We knew if we were pushing the industry forward in everything we produce, we were doing what we set out to do. Of course, it has evolved significantly since then, and Timeshare Owners Email List a second book (Spin Sucks) has been written and published. Today, our goal is to provide professional development that helps communicators and agency owners stay ahead of the trends and keep abreast of changes in the industry. To do that, we have a free community, an agency owner community(invite only), the PR Dream Team, online courses, eBooks, and more. We know, if we take steps every day, both through free and paid content, to educate, inform, and change the perception in the tiniest way, we’re working towards achieving our goal.



That hasn’t changed at all in the past six years. Where Blogging Ideas Come From The Fireside Chat guest this month (airing on Friday) is Christopher Penn. We talked about his content curation process and how he manages to read 1,500 articles every week. I won’t give it away, but you can imagine it is data-driven and ridiculously nerdy (in a fantastic way). Like Christopher, I read a ton for blogging inspiration, but I don’t have an algorithm that helps me decide which is most important. Rather, throughout the day, I add links to Pocket and I have RSS subscriptions in Feedly. Then, every night before I start reading for fun, I go through and read up to 10 articles. That’s where I get all of my blogging ideas. To say I have a lot of original thoughts is being kind. Most of my ideas come from something I’ve read. If you visit Spin Sucks a lot, you know I don’t regurgitate what I’ve read. Rather, I take an idea and explore it, as long as it fits our blogging philosophy.